Visit Us - ...And Something Blue
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Book an appointment online

Visit Us

Visit Us


Please request an appointment online by clicking on the button below.
Phone or email works too, but be sure to schedule early as the weekends do fill up quickly.
Request Appointment

P: 415 409 0217
F: 415 409 0215
Email: ido@andsomethingblue.com
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What are your store hours
We are generally available Tuesday – Sunday 11:00 – 5:00 however we are by appointment only. You can request an appointment HERE
So you’re saying I need an appointment?
Yes. We want to make sure all of our brides are given our undivided attention. We have stylists and dressing rooms held for individual appointments, so we cannot accommodate walk-ins.Just looking for inspiration to start? Only interested in browsing our accessories? Want to take a peek at our sample sale? Not to worry, we invite you to email us at ido@andsomethingblue.com to set up a shorter time slot in order to best accommodate your needs.
How long is an appointment?
Our private fittings are scheduled for one hour, but rest assured that if we run over, we will happily schedule another appointment with you to make sure you are able to try on all the dresses you are interested in.

How far in advance do I need to book my appointment?
Typically we book 2 to 3 weeks ahead for a Saturday or Sunday appointment. Book early to guarantee a spot – weekends are in high demand.


How far before my wedding should I make an appointment?
Most of our dresses take 5 months or more to order; less than that often incurs a rush fee. We suggest setting an appointment at least 6-9 months ahead of your date.


What if I’m getting married in less than 6 months?
Most designers can rush a dress, for an additional fee. We also have a good selection of sample dresses that we sell off the rack. When you make your appointment let us know what you are looking for and we will try our best to find you something great.


How many bridal appointments do you offer at a time?

We adore helping brides and maids find their dream dress. Because we want to preserve this special time, we do our best to only book two bridal appointments at a time. Each appointment will have a dedicated bridal consultant for their entire appointment and access to our full inventory of gowns in our charming, cozy (yes, small) studio. Shopping for your dream gown should be relaxed and fun, not stressful. We strive to make you giddy while your wedding vision comes to life.


Can I come in early to browse your collection?
Unfortunately, no, our appointments are scheduled back to back and we want all of our brides to have an exclusive experience. We kindly ask that you come at your appointed time. There are plenty of great cafes on Sacramento Street- We love Magic Flute for brunch and Spruce for a champagne toast.


What should I do if I’m running late?
Please call us to let us know how late you will be. Depending on our schedule, we may be able to extend your appointment time. However during peak appointment times (weekend and evening slots,) we may have to reschedule you. Keep us in the loop and we will do out best to accommodate; we get it- life happens!


What size are your samples?
On average, our samples sizes range from 4-8. Sometimes it takes a little vision to imagine our gowns in your size. If you are worried about fitting into the samples, make a note when making your appointment. We want everyone to feel comfortable when they are dress shopping, so we can talk through your options before you come in.


I live outside of the Bay Area, can I still make an appointment?

In our experience we find that brides tend to purchase dresses closer to where they live because the process of getting fitted becomes too complicated from a distance. We are a boutique store with a limited number of appointments and staff, so we have to prioritize somewhere. If there is a special reason why you are planning on purchasing your dress with us, rather than where you live, please note that in your appointment notes so we can try and fit you on.


Do you carry the entire collection for each designer?

We do not carry the entire collection from each designer so if there is a specific dress you want to try we can usually arrange to get it on loan for your second appointment. We don’t bring in loaner gowns for first appointments.


Where can I park?
Metered parking is available along Sacramento Street for two hours intervals. There is also plenty of residential parking along Clay and Spruce Street. Please allow extra time to locate a spot and don’t forget some quarters.


What do I need to bring to my appointment?
You know you can’t wait to put on those Sexy Spanks! We highly recommend a garment that shapes you the way you want on your wedding day. Don’t forget to wear a nude bra, neutral undies and bring a heal height that you anticipate wearing on your big day. Ideas and an open mind are just as important. Visit our designers’ websites to select a few of your favorite styles before your appointment. You should also be open to different styles and silhouettes. We can’t tell you how many times we’ve heard, “This is completely different than I pictured, but I LOVE it!”.


How many people can I bring?
We recommend bringing 2-3 maximum; your most trusted friend and/or family member. Remember, the more people you bring, the more opinions you will get. We are also a cozy (yes, small) intimate studio and really cannot seat more than 4 people.


Do you allow children or dogs?
We love kids and puppies! Unfortunately, our bridal studio is not set up for either. The furniture and dresses are extremely delicate and we want your full attention on finding your dream dress!


Can I take pictures?
Yes. In fact, we encourage pictures. We also love seeing your point of view of our lovely little studio. Tag us on Instagram #andsomethingblue or share with your friends and family on Facebook @AndSomethingBlue.


What is the average price range of your bridal dresses?
Our gorgeous bridal gowns range from $1,800 – $5,500, with the majority of our gowns falling in the $2000- $3500 range. We specialize in finding the new up and coming designers that are fashion forward and yet still reasonable. These prices do not include alterations, but we do have someone great to recommend to you!


Are the dresses custom made?

The dresses are not made to your exact measurements. You choose a size based on your bust, waist and hip. Since everyone’s body is different, you should expect that alterations will still be needed upon receiving your dress. We do not do alterations, but we do have a seamstress that we highly recommend.


What else do I need to know?

For the sake of our delicate, painstakingly made gowns, please try to avoid wearing heavy makeup or jewelry that could damage them during your visit. please no spray tans. We ask that you let the stylists handle the gowns so the responsibility of the dresses is on them.


We are asked all the time…what exactly is a trunk show?

In short, it is an opportunity for bridal boutiques to showcase more of a particular designer’s collection for a weekend. Each designer sends in more sizes, colors and styles that we may not have in the store at all times. The trunk shows only last a couple of days, and appointments fill up quickly, so we recommend you book early if one of your favorite designers is showcasing. Discounts apply on trunk show merchandise during the trunk show dates only. When booking a trunk show appointment, you are only seeing dresses from that designer. If you are interested in trying on other styles, we suggest making a Bridal Styling appointment.


Do you do any other wedding services?

Yes we have an awesome in house wedding planning team. Check them out at www.asbeventssf.com. Trust us, you won’t regret it!


Don’t you sell bridesmaid dresses?

You never forget your roots! We did open as bridesmaid dress boutique back in 2003 and after years of girls asking us to sell wedding gowns, we took a giant leap of faith in 2012, we expanded to our new location and ask a few of our favorite designers to join us. At the same time, we noticed that bridesmaid trends were also changing and we knew we needed to change with them. Gone were the days of having 7 girls standing next to you in the same silk dress. Now it’s about letting your girls shine with dresses that fit their personality, we are also seeing that bridesmaids can also be bridesMEN and they definitely don’t need a dress! Joking aside, it was a really hard decision. We loved dressing your favorite ladies, and over the years we have been lucky enough to make friends with some of you that were bridesmaids over and over (and over!) again. The truth is, we were being “showroomed” way to often. Some brides were making multiple appointments to come see the dresses, get their girls measured and revisit their color options, than purchasing the dress online because they found it for a few dollars less. So another retailer, one that that they hadn’t spent any time with, was making the sale and benefiting from all of our hard work. We are real people with real responsibilities and we had to make a business decision. What’s the lesson? Support your small businesses, before there are no small businesses left to support. Shop local!

The good news, we have a beautiful selection of wedding gowns and we can’t wait to help you find your dream dress!